PAP+ enzyme whitening and nano-hydroxyapatite toothpaste — 4–6 shades whiter in 14 days. No bleach. No sensitivity. No compromise.
A complete dental system designed by UK dentists — gentle enough every day, powerful enough you'll see the difference.
Nano-hydroxyapatite paste rebuilds enamel where fluoride only masks it. Pine tree extract, no SLS, no preservatives — every single day.
PAP+ strips lift stains with bromelain enzyme from pineapple — not peroxide. 30 minutes a day for 14 days. No tingles, no sensitivity, no streaks.
When you run out, click in a new refill. Less plastic, lower cost, same formula every time. Recycled and recyclable. Better for you and the planet.
The high-street formula hasn't changed in twenty years. We rebuilt it from the molecule up.
Everything is on the label. Everything has a reason to be there.
Lifts stains through oxidation without penetrating enamel tubules — so whitening never hurts.
The mineral your enamel is literally made of. Fills micro-cracks and remineralises instead of just coating the surface.
A pineapple enzyme that dissolves plaque proteins gently. The reason the strips taste like something good.
Soothes gums between brushings. An old herbal remedy we simply couldn't improve on.
Picked this up in the shop before I even knew the person behind it. Wasn't looking for a new toothpaste, just curious. It foams differently, tastes cleaner, and after a couple of weeks I could actually see the difference in photos. I've been using it every day since. Slightly annoyed I waited so long to try it.
Measured on the VITA shade scale used by dentists worldwide.
Chocolate Milkshake toothpaste made from plant-powered, fluoride-free ingredients — no SLS, no sugar, no harsh chemicals. A formula UK dentists trust for little mouths.
As a grown up I did not think much about the toothpaste I was using myself until I had my kids. Parents want the best for their kids and I am so glad I found Elty. No more brushing battles, and total peace of mind as to what goes in their bodies. I am glad my husband and I changed our routines too, setting a good example is important.
Our café, play area and shop are all under one roof — drop in and say hello.
5a St George Wharf
Vauxhall, London
SW8 2LE
2 minute walk from Vauxhall station
(Victoria line & National Rail)
We're more than oral care — a hub for wellness and community. Visit us at our London café, play area, and community events, a feel good space where you can also find our clean oral care.
Natural, plant-based skincare curated for conscious living.
Shop skin care →Mindful drinks and treats at our Vauxhall flagship space.
Find out more →A safe, creative space for little ones — right in London.
Learn more →Community events, wellness workshops and kids' parties.
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