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elty

Daily Care Toothpaste

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£16.50  inc VAT

In stock

Next Generation Oral Care

This is a daily essential suitable for adults and teens. It deeply cleans and provides fresh breath whilst supporting the health of your teeth and gums. Set includes a reusable pump tube and one refill.

MADE IN THE UK

DAILY USE / TEETH AND GUM PROTECTION/ FRESH BREATH

In stock

Green Tea Powder (Camellia sinensis), Pine tree, Pomegranate Seed Oil, Mentha Arvensis Leaf Oil, Eucalyptus Oil, Tea Tree Oil, Vitamin E, Menthol

Anti-caries, anti-bacterial, anti-oxidant and anti-inflammatory. Aids remineralization thanks to the natural fluoride and hydroxyapatite. Protects gums and sensitive teeth. Provides fresh breath and gentle brightening of the teeth.

Use a pea-size amount twice daily, when you wake up and in the evening before you go to bed.
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vegan, no sls, no artificial flavours, eco-friendly packaging, dentists approved

quickly becoming UK‘s favourite 

Elty Life Store
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Andra Jugravu (Andera)
14:43 11 Dec 24
I recently discovered the oral care goodies from Elty Life and I’m beyond impressed! Every detail reflects their commitment to sustainability and family-friendly innovation. The plant-powered formula of the toothpaste is not only effective but also refreshing. It left my teeth feeling squeaky clean without the usual chemical aftertaste. The refillable option means I’m reducing waste while maintaining my oral care routine! My kid absolutely adores the Chocolate Milkshake flavour of the toothpaste - brushing teeth has officially become a treat rather than a chore.If you’re looking to elevate your oral care routine while contributing to a greener future, Elty is your go-to!
Alison Burns
10:19 10 Dec 24
If you are looking for sustainable these are your products, we love that all plastics are recyclable, and your choice of toothpastes are fabulous we love the fresh clean feel your pine toothpaste gives, and as for the kids chocolate milkshake genius! Alice also loves using her timer we now brush a lot better, we love this brand go take a look!
Steve Adams (businessratehelp)
08:39 10 Dec 24
Really impressed with the toothpaste, which tastes much more pleasant than I thought it would. The ingredients are healthy and plant based which is great. The shop is lovely and all set out nice and I will definitely be a regular customer.
katie yusuf
14:16 09 Dec 24
Received my toothpaste and been using it for a few days and I love it! Love that it’s eco friendly and made with the highest quality natural ingredients too. My one tastes lovely and minty and my son’s one tastes like chocolate milkshake.. yum
Marta Kissimonova
22:10 03 Dec 24
I’ve been using this toothpaste for a couple of weeks and it’s great for the teeth.My teeth feel fresh and very clean. My teeth look a lot brighter and leaves a long lasting fresh taste in my mouth which is great. I also got a chocolate milkshake toothpaste for my daughter. She absolutely loves it, can’t be without it. Elty is a great, healthy and organic toothpaste.
Chi Yun Wu
13:39 02 Dec 24
Elty daily toothpaste has exceeded my expectations! It leaves my teeth feeling incredibly clean and refreshed, unlike any other brand I’ve tried before. The difference is noticeable, and I couldn’t be happier with the results.
Denny Todorova
19:55 30 Nov 24
I have been using Elty toothpaste for over a month now and I can truly say that it's the best product of this kind I've tried! Smells fresh, tastes nice, doesn't dry out your gums, and leaves you with an overall feel of very healthy mouth. I have purchased more refills since then. Elty toothpastes have a winning plant-powered formula, and they are also good for the planet. Highly recommended!
Balraj Dhanoya
20:48 29 Nov 24
Great service and love the toothpaste. Came across it online and saw that the store was close to where I work, so decided to pop in. The toothpaste is great and high quality and picked up an Elty toy and now my son is more willing to brush his teeth as the kids toothpaste goes hand in hand with the toy and stickers.

How to Refill? When to change the refill

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Join us in elevating your oral care routine with Elty—where quality, sustainability, and effectiveness meet for your well-being.

Elty Daily Care Toothpaste is your go-to for everyday dental needs, offering a refreshing spring-like flavour and potent natural ingredients. Enjoy a pleasant brushing experience with its foamy texture, fresh breath and cleaner teeth after. With naturally derived fluoride, commonly used in Japan as a natural alternative to chemical compounds, and essential hydroxyapatite, it ensures comprehensive enamel protection and supports remineralization. The star ingredient in this formula is Pine tree, not only adding a unique taste and flavour but also renowned for its anti-caries properties and its support for remineralization and gum health.

Our products are meticulously crafted in collaboration with a certified herbalist, experienced dentists, and a UK-based laboratory. Each formula incorporates plant-derived ingredients from the highest quality essential oils and responsibly sourced materials, ensuring they meet certified safety standards for oral care products.

Elty Daily Care toothpaste is crafted with sustainability in mind, our packaging minimizes new plastic production using only recycled materials. It is time to refill with an ease.

Glycerin– wetting agent, Calcium carbonate– abrasive, Aqua, Hydroxyapatite– remineralisation agent, Hydrated silica– whitening/plaque removal, Kaolin–cleaning and polish, Sodium coco sulfate–from coconuts, foaming agent, Xylitol– caries prevention, Xanthan gum– thickening agent, Eucalyptus oil– anti-bacterial; anti-inflammatory, Stevioside–natural sweetener; anticariogenic effects, Mentha arvensis leaf oil–anti-microbial, Tocopheryl acetate–vitamin E; anti-oxidant, Menthol–flavouring/scent, Punica granatum seed oil–pomegranate; antibacterial, anti plaque build up, gum and sensitive teeth support; Melaleuca alternifolia leaf oil–tea tree, antibacterial, Pinus Mugo oil and extract– Pine tree, anti-caries, gum disease, aids remineralization, Camellia sinensis leaf extract– anti-caries, protects gum health, protects sensitive teeth, natural plant source of fluoride, Myrcene– Myrrh,tooth decay prevention and enamel support, Pinene- part of pine tree, 3-Carene–part of pine tree, Beta-Pinenes– part of pine tree, L-Alpha-pinene– part of pine tree, Limonene– part of pine tree

For allergens, please thoroughly check the list above*

You’re probably familiar with these tips, but it’s worth emphasizing: use only a pea-sized amount of toothpaste for each brushing session, using a dry brush. Brush twice daily, once in the morning after waking up and again before bedtime. It’s best to avoid brushing immediately after eating or drinking soft drinks, as the enamel is softer then. Brush gently for about two minutes. Don’t forget to thoroughly clean your toothbrush with warm running water and replace it regularly to maintain hygiene. More tips here. 

When you finish the toothpaste, you should refill. You would know because the product will not be pumped out or it will be more difficult to pump it out. This means it is time to refill.  It is best to have a refill bottle available with you. For a healthy smile,  you should maintain your oral care and continue using the product.

Take good care of your main tube for as long as you can. We understand that life gets busy, and in the hands of kids, the tube may not last as long as we would like. To extend its lifespan, clean it thoroughly with lukewarm water whenever you change the refills. The pump can be easily removed, allowing you to gently sterilize your toothpaste tube for longer use.

The refills are separate from your main tube, making it much less messy when it comes to cleaning. It’s normal for the cap to accumulate some product over time, so remember to clean it periodically as well.

USAGE:

For the first week of use, gently press the pump to get the right amount of toothpaste. Our pump is designed to maximize the product you get from your investment, reducing waste significantly. Unlike most tubes, which can leave up to 10% of the product unused, our powerful pump ensures you can use nearly all of it with minimal waste.

It may take a bit of practice to get used to the new pump. You only need to press gently to dispense the right amount of toothpaste—usually no more than a pea-sized amount for each brushing. Initially, more product might come out due to the design and gravity, so we advise gentle pressing, especially at the start.

However, feel free to use it at your own pace and in a way that suits you. We’re here to help if you have any questions or need assistance :)

The process of refilling allows you to keep your main bottle for a long time, thereby reducing plastic use, cutting costs, and helping the planet. All our toothpaste tubes are made from 100% recycled plastic, ensuring that we keep old plastic in circulation instead of generating more, as there is already plenty of plastic in the world.

Our refill system is cleverly designed to minimize product waste compared to other toothpaste tubes and refill systems. With a regular tube, there is typically about 10% product waste. Other tubes often face issues where the formula clogs, making the tube difficult to use. To address this, we have incorporated a powerful pump that requires only gentle pressing during the first week of use. This pump is designed to maximize the amount of product dispensed, especially as the toothpaste is running low, ensuring you get the most out of every refill.

The refilling process is easy, please watch a video here.

Each refill contains 75ml toothpaste and it really depends on how much toothpaste you put on your brush, number of household members, frequency of brushing and waste. In theory, one person should use around 0.25gr (pea size) to brush, brush twice daily which means that our tube will last one person for 140-150 brushes or around 70 days.

Expiry date: Once opened you should use the toothpaste within 12 months.

Plants are an incredible source for oral health care. Our formulas combine potent plants that have been researched for their oral care benefits. All the formulas include the highest quality ingredients that are responsibly sourced and safe to use in oral care products. You can read more here.

Let’s be honest: fluoride is under scrutiny, and achieving a general consensus on its use is still a long way off. After collaborating closely with dentists, lab experts, and herbalists, we have decided to implement a cleaner alternative—hydroxyapatite. This remarkable compound not only excels at remineralizing teeth but also enhances their brightness.

In addition to hydroxyapatite, we’ve included natural fluoride derived from a specific species of green tea, widely used in Japan as an alternative to the chemical compound. This natural fluoride is effective at protecting and strengthening dentin, providing a safer and more natural approach to oral health. By integrating these innovative and natural ingredients, we aim to offer a superior dental care solution that addresses concerns about traditional fluoride while delivering outstanding results.

All of our toothpaste packaging is made from post-consumer recycled plastic, ensuring that no new plastic is used. To contribute to this cycle of sustainability, please clean and empty your tubes before placing them in your household recycling bin. Be sure to follow any specific recycling guidelines according to your local regulations.

We encourage you to keep the main tube for as long as possible and simply use refills instead. This not only helps reduce plastic waste but also supports our collective effort to protect the environment, and encourage circular economy.

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300 million toothpaste tubes in the UK end up in landfill

While plastic's environmental impact is well-known, our commitment to sustainability drives us to recycle, reuse, and repurpose existing plastic in our products. By embracing the circular economy, we ensure materials can be reused again. From toothpaste to all our products, we strive to incorporate not only recyclable but also recycled materials, fostering a greener future.

Elty projects for the planet

Embracing the circular economy

Through material reuse and a convenient refill system, we significantly reduce new plastic pollution. Join us in embracing the circular economy and recycle with us. We will continue exploring more sustanable solutions that are practical and safe to use.

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