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toothpaste for healthy smiles

300 million toothpaste tubes in the UK end up in landfill
While plastic's environmental impact is well-known, our commitment to sustainability drives us to recycle, reuse, and repurpose existing plastic in our products. By embracing the circular economy, we ensure materials can be reused again. From toothpaste to all our products, we strive to incorporate not only recyclable but also recycled materials, fostering a greener future.
Embracing the circular economy
Through material reuse and a convenient refill system, we significantly reduce new plastic pollution. Join us in embracing the circular economy and recycle with us. We will continue exploring more sustanable solutions that are practical and safe to use.