🦷What to Look for When Buying Kids Toothpaste in the UK?

When it comes to choosing the right toothpaste for your child, not all tubes are created equal. The bright packaging, cartoon mascots, and sugary flavours might look fun—but what's inside the tube matters far more. As a parent, your top priorities are safety, dental protection, and creating healthy habits early. Here’s what to look for (and avoid) when buying kids toothpaste in the UK—and how to find one both you and your child will love.

 1. ✅ Dentist-Designed for Young Teeth Children’s teeth are still developing, with thinner enamel and smaller surface area. That’s why it’s essential to choose a toothpaste formulated with dental expertise. Look for products: Developed or approved by dentists or pediatric oral care experts With ingredients proven to support tooth remineralisation That align with NHS and dental guidelines

🧒 Elty Kids Toothpaste was created by a UK dentist and a team of wellness professionals, designed specifically for developing smiles.

2. 🌱 Free From “Nasties” Many mainstream kids toothpastes contain unnecessary (and sometimes harmful) ingredients:

• SLS (sodium lauryl sulphate) – a harsh foaming agent that can irritate mouths
• Artificial flavours or sweeteners
• Alcohol or sugar
• Preservatives that aren’t kid-safe

Instead, opt for formulas that are:

•  Fluoride-free (or low fluoride, if you prefer)
• Hydroxyapatite-based – a safe, natural alternative to fluoride
• Naturally flavoured and gentle on sensitive mouths 🌿

 Elty’s formula is powered by hydroxyapatite and theobromine, free from SLS, sugars, alcohol, and synthetic nasties.

3. 🥄 Safe to Swallow

Let’s be honest—toddlers aren’t the best at spitting yet. A kids toothpaste should be safe if swallowed, especially during those early years. Check the label for: “Safe to swallow” or “non-toxic” indicators Low-abrasion formulas that won’t damage enamel or gums Certifications from paediatric associations (when available) 🍫 Elty Kids is not only safe to swallow—it tastes like a chocolate milkshake, making brushing something kids look forward to.

4. ❤️ Parent-Approved + Kid-Approved Getting kids to brush isn’t always easy. That’s why the best toothpaste doesn’t just clean—it builds routine, trust, and joy. Look for:

Flavours kids genuinely enjoy (without being too sweet)

Appealing design or characters that encourage brushing

Consistent results parents can see (fresher breath, stronger teeth)

✨ Elty Kids Toothpaste is part of the Elty & Friends animation universe, designed to make brushing fun, educational, and empowering for kids.

🛍️ Where to Buy Safe, Natural Kids Toothpaste in the UK??

You can find safe, dentist-designed toothpastes like Elty Kids online, and through select natural health retailers. 

Whether you’re looking to build lifelong habits or just make brushing more fun, your choice of toothpaste is a powerful step.

 Final Tip: Watch the Labels, Not Just the Characters

Marketing is clever, but ingredients matter more than mascots.

 If you’re unsure, ask your dentist or look for transparent, wellness-led brands that genuinely care about your child’s health.

Ready to upgrade your child’s oral care routine?

Explore Elty Kids Chocolate Toothpaste – where fun meets function, and brushing becomes a joy.