''Because real wellness isn’t found in extremes — it’s built through small, daily habits. The ones we often overlook. And when those habits are supported by nature and intention, they become powerful tools for change.''
- VM
Elty began with a simple yet powerful idea — to make a positive change in the dental industry. We wanted to create a range of useful, preventative products that are free from harsh chemicals and made from natural ingredients, without ever compromising on quality. Our mission started with one focus: cleaner formulas that actually work.
After two years of extensive research, working alongside certified herbalists, dentists, and a UK-based lab, our first range was born.
The kids’ range holds a special place in our hearts. We believe it’s crucial for children to build healthy habits from an early age. We also wanted to support parents by offering safe, effective, and enjoyable formulas that encourage kids to look forward to brushing — not just as a chore, but as a foundation of self-care.
Elty comes from the word healthy. Health is something we all desire deep down — whether we openly talk about it or not. None of us are perfect, and navigating the endless (and often confusing) health information out there can be overwhelming. Our goal is to simplify this journey and offer products that genuinely support a healthier lifestyle.
We never set out to follow trends for popularity’s sake. Our aim has always been to build a truly sustainable relationship with our customers — practical, honest, and rooted in real wellbeing. Because in the end, we’re all striving for sustainability in a way that makes sense for real life.
Elty Life: Evolving Wellness
Shortly after launching, our story evolved. Elty Life was born — a healthy life, and a growing mission. That mission led us to open our physical store alongside our curated online collection of wellness products — all made in the UK.
We discovered a wealth of exceptional, locally made products created with care and intention. These are products that deserve to be seen and shared. Elty Life aims to connect people with these brands while also helping small and medium-sized business owners reach a wider audience.
Our expanding collaborations are rooted in a shared mission: to improve health through cleaner, more effective formulas.
A wellness hub
Elty Life isn’t just a store — it’s a hub for wellness. A space for workshops, events, and classes. A space to reconnect with nature — and more importantly, with your true nature. A place to support your journey toward a healthier life.
Our desire to make a lasting impact inspired the creation of Elty & Friends, a kids’ animation series that introduces children to nature, plants, animals — and yes, brushing their teeth! The characters are diverse, with unique personalities, just like real life, helping kids understand the value of friendship, acceptance, and self-respect.
We hope that through small steps and your support, we’ll continue to grow, learn, and make a meaningful contribution to healthier lives — for everyone.
A journey to remember
Growing up in a small mountain city, I spent most of my childhood immersed in nature — quite literally in the forest. Foraging, mushroom picking, and exploring the wild were everyday experiences. But as life unfolded, I developed dental issues, which eventually led me to work in the dental industry. Along the way, life threw its fair share of challenges, and time and again, natural products played a quiet but powerful role in the healing process.
It feels like a full-circle moment.
That journey marked the beginning of Elty Oral Care, and over time, it evolved into Elty Life — a space created for all of us. Whether you’ve been on a wellness journey for years, are just getting started, or never considered it could help you, you’re welcome here.
I’m learning every day. I’m not a wellness guru who has all the answers, and I don’t believe in excluding conventional medicine. But I am someone who’s curious, open, and always willing to explore natural alternatives — someone who listens to their body and believes in the power of nature.
My hope is that Elty can offer each of you an experience — not just a product, but a journey of learning, self-discovery, and small shifts that add up. We're all figuring it out, and that’s the beauty of it.
Because real wellness isn’t found in extremes — it’s built through small, daily habits. The ones we often overlook. And when those habits are supported by nature and intention, they become powerful tools for change.
Welcome to Elty Life.
Enjoy the journey:)
