Elty Life
Elty Life is a curated wellness and lifestyle shop offering a handpicked selection of UK-made brands. Discover our flagship brand Elty™, featuring fluoride-free, dentist-approved oral care—from Pine Tree toothpaste to chocolate milkshake and more
Gently care for your smile with products that support a fresh, healthy mouth—every day starts with confidence.
Create a cozy, healthy space that brings peace and comfort to your daily life—because your home should care for you too.
Your Curated Wellness Space – UK-Made Brands & Thoughtful Gifts for Everyday Balance and Wellbeing
Naturally derived
Chemical Free
Made in the uk
Ingredient sourcing is a crucial step, reflecting our commitment to quality and ethics. We carefully select precious, natural active ingredients. Raw ingredients are chosen for their exceptional properties for our wellbeing.
Precious ingredient sourcing
A Wellness hub
Every product is carefully chosen for quality, sustainability, and wellbeing, whilst supporting small and medium size brands. More than a shop, we're a community hub hosting regular workshops that inspire conscious living and self-care.
Refill Packs
When you run low on your toothpaste, pick from our great value refills...
Elty™ a dentist designed range, developed to help your oral and overall health.
Naturally Powerful. Purposefully Made.
At Elty™, we believe oral care should do more than clean your teeth — it should reflect your values. Your mouth is the gateway to your body, acting as a filter that impacts everything from your gut to your mental well-being. That’s why we craft our toothpaste with clean, plant-based ingredients, backed by dental science, to support not just a healthier smile, but a healthier you — naturally. Because oral health is deeply connected to overall health, and choosing cleaner formulas just makes sense.
Why Elty™ Toothpaste?
🌿 Clean, Plant-Based Formulas
Our ingredients are thoughtfully selected to support whole-mouth health — no harsh chemicals, ever.
♻️ Eco-Conscious Packaging
We minimize waste with recyclable or reusable packaging, designed to leave a smaller footprint.
🪥Complete Care, Naturally
Elty toothpaste covers all the essentials—fresh breath, sensitivity, whitening, gum and even gut health—making it ideal for natural teeth, veneers, and implants
🌍 Sustainably Sourced, Ethically Made
We collaborate with like-minded brands to reduce leftovers, repurpose materials, and champion a circular future.
🦷 Dentist-Developed & Globally Inspired
Created by expert dentists and wellness professionals from around the world for trusted, effective results.
🐰 Vegan & Cruelty-Free
Kind to animals, kind to the planet — always.
🌿Elty™ toothpaste uses hydroxyapatite instead of fluoride because it’s a naturally occurring mineral that strengthens and remineralises teeth—without harsh chemicals. No SLS, no preservatives, no alcohol and artificial flavours or colours.
✨ A Wellness Ritual, Not Just a Routine
Elty™ Toothpaste features ingredients known to have overall health benefits, ensuring your routines contribute to your overall wellness.
Nourish yourself, uplift your world.
Choose wellness. Choose clean. Choose consciously.
Where mindful living meets brands that do better — together.
Plant Based Innovation
Body Image and Confidence
We all live in bodies, yet many of us carry quiet, painful stories how we feel in them. Join us in our first workshop held by InclusiMind CIC. A small group in a gentle space of 90 minutes sharing and learning.
Elty Life
UK's best wellness and gift shop
Our commitment goes beyond wellness - It's about creating lasting positive change.
We're dedicated to making a meaningful impact on both the environment and the communities we serve. From partnering with brands that reduce waste and repurpose leftover materials, to actively participating in sustainability initiatives, we ensure our values are reflected at every level from our suppliers to our packaging and reuse practices.
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