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Elty Life
Elty Life is a curated wellness and lifestyle shop offering a handpicked selection of UK-made brands. Discover our flagship brand Elty™, featuring fluoride-free, dentist-approved oral care—from Pine Tree toothpaste to chocolate milkshake and more
Natural Dental Hygiene Products for a Healthier Smile
Your smile deserves the best care — every single day. At Elty, we united with dentists, herbalists, and a UK-based lab to we’ve create a range of dental hygiene products that combine advanced science with natural wellness. Whether you’re looking to brighten teeth, protect enamel, improve your family's brushing routine, or simply maintain fresh breath, our collection helps you achieve your healthiest smile with ease.
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Why Choose Elty Oral Care Products?
We believe oral care should be safe, effective, and enjoyable. Our oral care products are formulated with gentle yet powerful ingredients that work against plaque and stains without causing sensitivity. From dentist-developed whitening strips to remineralising toothpaste for kids and adults, every item protects enamel, supports gum health, and boosts confidence.
Gentle Yet Effective Oral Hygiene Products
Your teeth deserve more than a basic clean. Our oral hygiene products go beyond food particle removal — they support a balanced mouth environment. Natural minerals like hydroxyapatite strengthen enamel, while plant-based ingredients keep breath fresh and gums comfortable.
Daily Range of Mouth Hygiene Products
Explore our mouth hygiene products for every age and need:
- Daily Care Toothpaste with pine tree and hydroxyapatite – repairs and strengthens enamel naturally
- PAP+ Whitening Strips – whiten without sensitivity or harsh chemicals
- Kids’ Toothpaste – gentle cavity protection for growing smiles
- Toothbrushes designed by leading specialist dentists
Co-Designed with the UK’s Leading Dentist
Elty dental care products are trusted by professionals and loved by customers who value both safety and results. Each formula is researched to deliver cleaner ingredient lists while supporting oral health. They become a mindful ritual for adults and a fun habit for kids.
Finding the Right Oral Care Product for You
Choosing the right oral care product depends on your goals. If whitening is your aim, our PAP+ strips provide visible results without discomfort. For enamel repair, our hydroxyapatite toothpaste works daily to restore strength and shine. For children, Elty’s chocolate milkshake toothpaste makes brushing a treat.
Teeth Cleaning Products for Daily Use
Our teeth cleaning products help you start and end your day fresh, confident, and ready to smile — naturally protected from morning to night.
Teeth Care Products That Go Beyond the Basics
We don’t just clean teeth — we care for them. Our teeth care products encourage enamel remineralisation, promote gum health, and support natural whitening, ensuring your smile looks and feels its best.
Shop now and experience cleaner, healthier, and brighter smiles — naturally.
Create a cozy, healthy space that brings peace and comfort to your daily life—because your home should care for you too.
Your Curated Wellness Space – UK-Made Brands & Thoughtful Gifts for Everyday Balance and Wellbeing
Naturally derived
Chemical Free
Made in the uk
BEST SELLER
🌿 Peroxide-Free Whitening
With 12% PAP and natural enzymes likebromelain(from pineapple extract), Elty strips deliver a visibly whiter smile—safely and gently. Up to 4-6 shades whiter.
💧 Residue-Free Comfort
Our clean-dissolving formula leavesno sticky film—just a fresh, smooth finish.
🦷 Enamel Protection & Remineralization
Infused withnano-hydroxyapatite, calcium carbonate, and arginineto helpstrengthen enamel and reduce sensitivity.
🌼 Soothes While You Whiten
With chamomile extract and xylitol, each strip helps calm the gums and support a healthy oral environment.
🍍 Natural Pineapple Flavour
No artificial aftertaste—just a subtly sweet, refreshing experience.
🌱 Vegan • Cruelty-Free • Alcohol-Free • Dentist-Approved
Ingredient sourcing is a crucial step, reflecting our commitment to quality and ethics. We carefully select precious, natural active ingredients. Raw ingredients are chosen for their exceptional properties for our wellbeing.
Precious ingredient sourcing
A Wellness hub
Every product is carefully chosen for quality, sustainability, and wellbeing, whilst supporting small and medium size brands. More than a shop, we're a community hub hosting regular workshops that inspire conscious living and self-care.
Refill Packs
When you run low on your toothpaste, pick from our great value refills...
Elty™ a dentist designed range, developed to help your oral and overall health.
Naturally Powerful. Purposefully Made.
At Elty™, we believe oral care should do more than clean your teeth — it should reflect your values. Your mouth is the gateway to your body, acting as a filter that impacts everything from your gut to your mental well-being. That’s why we craft our toothpaste with clean, plant-based ingredients, backed by dental science, to support not just a healthier smile, but a healthier you — naturally. Because oral health is deeply connected to overall health, and choosing cleaner formulas just makes sense.
Why Elty™ Toothpaste?
🌿 Clean, Plant-Based Formulas
Our ingredients are thoughtfully selected to support whole-mouth health — no harsh chemicals, ever.
♻️ Eco-Conscious Packaging
We minimize waste with recyclable or reusable packaging, designed to leave a smaller footprint.
🪥Complete Care, Naturally
Elty toothpaste covers all the essentials—fresh breath, sensitivity, whitening, gum and even gut health—making it ideal for natural teeth, veneers, and implants
🌍 Sustainably Sourced, Ethically Made
We collaborate with like-minded brands to reduce leftovers, repurpose materials, and champion a circular future.
🦷 Dentist-Developed & Globally Inspired
Created by expert dentists and wellness professionals from around the world for trusted, effective results.
🐰 Vegan & Cruelty-Free
Kind to animals, kind to the planet — always.
🌿Elty™ toothpaste uses hydroxyapatite instead of fluoride because it’s a naturally occurring mineral that strengthens and remineralises teeth—without harsh chemicals. No SLS, no preservatives, no alcohol and artificial flavours or colours.
✨ A Wellness Ritual, Not Just a Routine
Elty™ Toothpaste features ingredients known to have overall health benefits, ensuring your routines contribute to your overall wellness.
Nourish yourself, uplift your world.
Choose wellness. Choose clean. Choose consciously.
Where mindful living meets brands that do better — together.
Plant Based Innovation
Body Image and Confidence
SOLD OUT
We all live in bodies, yet many of us carry quiet, painful stories how we feel in them. Join us in our first workshop held by InclusiMind CIC. A small group in a gentle space of 90 minutes sharing and learning.
Elty Life
UK's best wellness and gift shop
Our commitment goes beyond wellness - It's about creating lasting positive change.
We're dedicated to making a meaningful impact on both the environment and the communities we serve. From partnering with brands that reduce waste and repurpose leftover materials, to actively participating in sustainability initiatives, we ensure our values are reflected at every level from our suppliers to our packaging and reuse practices.
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